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PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads.
The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords are searched for.
Best PPC Company in Delhi : PPC advertising can also be done through social media platforms, such as Facebook and Instagram, and through display advertising on websites
What’s the difference between PPC, SEM and SEO?
Though these three terms get used interchangeably, there is a difference between PPC, SEM (search engine marketing), and SEO (search engine optimization).
SEM is an umbrella term that encompasses PPC but is not limited to only this form of advertising. It references activity that intends to improve how easy it is to find a website through a search engine. SEM is both paid and unpaid, PPC, or organic traffic (SEO). Best PPC Company in Delhi
PPC is online advertising that works with search engines and other channels such as video ads (YouTube) and image ads (Instagram/Facebook).
Search engine optimization (SEO), is a method of optimizing a website’s content and structure to make it more visible to search engines. This is done by researching and using relevant keywords, optimizing meta data, creating quality content, and earning links from other websites. The goal of SEO is to improve a website’s organic (non-paid) search engine rankings and drive traffic to the website through organic search results. Best PPC Company in Delhi
How does PPC work?
PPC advertising works by allowing advertisers to bid on specific keywords or phrases that they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. The advertiser is then charged a fee each time a user clicks on their ad.
Advertisers create campaigns that target specific demographics, interests, locations, etc. They will set a maximum bid for the keywords they want to target.
The search engine will then use a complex algorithm to determine which ads to show and in what order. The algorithm takes into account factors such as the:
- Advertiser’s bid amount
- Relevance of the ad to the keyword
- Quality of the ad
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This form of advertising can also be done through social media platforms, such as Facebook and Instagram.
Why is PPC important?
PPC should be considered an asset, not a marketing expense.
In 2022, PPC brought in an average of $2 for every $1 spent, with an average cost per click (CPC) of $1.16. And while social media is still a popular place to advertise, 40% of ad spend in 2020 was spent on search (73% of that going to Google).
PPC offers several benefits not found with SEO or social media, including:
- Quick results: PPC advertising can drive traffic to a website almost immediately, whereas SEO can take time to show results. Platforms usually approve ads the same day, providing maximum exposure almost immediately. This could be a text ad via Google search, an image ad through Instagram, or even a video featured on YouTube. Using multiple platforms in different formats can increase your brand’s visibility.
- Reach your targeted audience: PPC advertising allows marketers to target specific demographics, interests, and location, which helps to reach the right audience. You can even target individuals based on their behaviors and interests; social media sites like Facebook can help you get your ad to the group that’s likely to convert into a sale.
- Measurable: PPC advertising provides measurable results. It allows marketers to track conversions, return on investment (ROI), and other key performance indicators (KPIs).
- Cost-effective: PPC advertising can be more cost-effective than traditional advertising methods, such as television or print ads, since marketers only pay when a user clicks on their ad, and they can set a budget for their campaign.
- Branding: PPC advertising can help to increase brand awareness. Even if users don’t click on the ad, they may still see it and remember the brand.
- Complementing SEO: PPC can be used to supplement SEO efforts. While SEO focuses on increasing organic traffic, PPC can be used to drive immediate traffic to a website while SEO efforts are still ongoing.
- Track your goals: Tools such as Google Analytics can help you track your goals. See how your ads are performing in real-time, and decide what needs to get done to reach your goals more efficiently.
- Reputation management: PPC can be used to bid on keywords matching a reputation event and directed to a landing page directly addressing the matter so you can control the narrative, instantly and professionally.
Overall, PPC advertising offers a cost-effective and measurable way to reach a targeted audience, generate leads and sales, and ultimately increase brand awareness.
What is important for PPC strategy and campaign planning?
When planning a PPC campaign, there are several key steps you should take:
- Define your target audience: Identify the demographics of the people you want to reach with your ads, including their age, gender, location, interests, and more. for the Best PPC Company in Delhi
- Set clear goals: Determine what you want to achieve with your PPC campaign, such as increasing website traffic, driving online sales, or generating leads.
- Research keywords: Use keyword research tools to identify the terms and phrases your target audience is searching for, and include them in your ad copy and website content.
- Create compelling ad copy: Write attention-grabbing headlines and descriptions for your ads that will entice people to click through to your website. Best PPC Company in Delhi
- Choose the right ad platforms: Decide which platforms you want to advertise on, such as Google Ads, Microsoft Advertising, Meta Ads (for Facebook and Instagram), and so on.
- Monitor and optimize your campaign: Track the performance of your ads and make adjustments as needed to optimize your campaign and achieve your goals.
- Test different ad formats and targeting options: Try different ad formats (like text, image and video) and experiment with different targeting options to see what works best for your campaign.
- Set a budget: Decide how much you want to spend on your campaign and make sure you stick to your budget.
What are the top PPC advertising platforms? Best PPC Company in Delhi
Several popular platforms offer PPC advertising solutions. Google, Microsoft Bing and Facebook are among the most popular.
Different types of ad platforms can show various results in the form of search, display, remarketing, and video (on YouTube or Facebook/Instagram Reels).
For the sake of brevity, we’ll focus on the two programs that stand out the most and cover all ad types: Google and Facebook.
