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Best Digital Marketing Tools
Email Marketing
1. MailChimp
Overview
Mail Chimp is a web-based email marketing service. In addition to sending marketing emails like newsletters, you can create targeted campaigns and automated messages. It offers templates that can be customized as well as a number of options for sending emails.
Features
- Customizable forms and templates
- A/B testing
- Social media plug-ins
- Automation workflows
- Multiple campaigns
- Real-time reports
- Tutorials
Pricing
The basic plan is free and includes up to 2,000 subscribers and up to 12,000 emails per month. Other plans are available for $10 to $199 per month.
2. HubSpot Sales
Overview
Focused on the sales process as a whole, HubSpot Sales allows you to create and share email templates. Every lead’s contact info, email leads, and clicks get logged automatically.
Features
- Automated emails, including follow-up emails
- Works with Gmail, G Suite, and Outlook or Office 365 for Windows
- Email tracking, including open, click and reply data
- Customizable templates
Pricing
Subscriptions are $200 to $2,400 month, billed annually.
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Social Media Management
3. Buffer
Overview
Buffer makes managing your social media easy. Nicknames like “The Siri of Social Media” and “Social Media Assistant” have been applied to Buffer. It allows you to optimize your posts on Facebook, LinkedIn, App.net, and Twitter, by scheduling them in advance; Buffer posts them at the best time based on time zone.
Features
- The free trial period for paid plans
- Detailed analytics
- Multiple social networks
- High security with two-step login
- Posts the same message to all platforms or customizes for each
Pricing
Two plans are available for individuals: Individual, which is free, and Awesome, which is $10 per month. Three plans are available for teams and agencies: Small, which is $99 per month; Medium, $199 per month; and Large, $399 per month.
4. Sprout Social
Overview
sprout socialprovides solutions for social media management, marketing, analytics and customer service. It’s integrated with Facebook, LinkedIn, Twitter, Google+ and more. You’ll get excellent statistics across all of your interlinked social networking sites. Sprout Social has become an incredible force in the social media world in a short time.
